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About the blog

It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

Blog Authors
Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
  



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
  



Tim McAlpine
Creative Director of Currency Marketing, Tim is a passionate credit union advocate who wants to see credit unions succeed.
  



Sandy Pitkethly
As a Young & Free Program Director with Currency, Sandy wants to help credit union marketers connect with Gen Y.
  



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Monday
Feb082010

Announcing the strangest credit union music video contest ever

By AuthorTim McAlpine on DateFeb 8, 2010 CommentPost a Comment

What if we mashed up "Pants on the Ground", Move Your Money and Why Gen Y Live with the love of credit unions and the public's growing animosity against the biggest of big TARP-taking mega banks as a very strange and wonderful way to promote credit unions? Throw in an Apple iPad and this challenge could not get any more topical! Sounds like good fun huh? Watch the video to learn more.

Now head to the contest page for the complete story.

Tim

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