About the blog

It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

Blog Authors
Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
 



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
 



Tim McAlpine
Creative Director of Currency Marketing, Tim is a passionate credit union advocate who wants to see credit unions succeed.
 



Sandy Pitkethly
As a Young & Free Program Director with Currency, Sandy wants to help credit union marketers connect with Gen Y.
 



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Monday
Feb222010

Music Video Contest Entry #2: Matthew Hawkins

Matthew Hawkins from British Columbia has submitted the second entry in the Lookin' Like a Fool With Your Money in a Bank Music Video Contest!

In addition to Matthew, this music video also stars Kiefer Hawkins, Keyon Hawkins, Geoff Heith and Kyle Stewart.


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