About the blog

It's a simple math problem. The average age of a credit union member is 10 years older than the average age of a North American. If credit unions do not reverse the trend and attract the next generation of credit union members, the future doesn't look so bright.

The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members.

Blog Authors
Cheryl Wiens
Our Young & Free Program Manager and host of the Living Young & Free Show wants to help Gen Y see the light!
 



DeAndré Upshaw
Former Young & Free Texas Spokesperson, DeAndré is now a Gen Y insider intent on making credit unions relevant.
 



Tim McAlpine
Creative Director of Currency Marketing, Tim is a passionate credit union advocate who wants to see credit unions succeed.
 



Sandy Pitkethly
As a Young & Free Program Director with Currency, Sandy wants to help credit union marketers connect with Gen Y.
 



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« Get your hands on the new CUNA Gen Y white paper | Main
Sunday
Jan032010

Today is a new day!

Welcome to the brand new YoungAndFree.com. It is a new decade and we have lots of new things to introduce.

A new employee! DeAndre' Upshaw has joined the Currency Marketing team. DeAndre' has just finished his term as the 2009 Young & Free Texas Spokesperson and we were so impressed with his personality, his creativity and his work ethic that we couldn't pass up the opportunity to keep him as part of the Young & Free movement.

DeAndre' will help in a number of areas. He'll edit the Living Young & Free Show, contribute to the Why Gen Y blog and all of the Young & Free regional blogs during the search phases and help with the day-to-day site maintenance, spokesperson support and mentoring among other things. He will work remotely from his home in Dallas.

A new website! YoungAndFree.com is a new credit-union-industry-focussed site that will feature all things Young & Free and more. The more includes:

A new blog! The Why Gen Y Blog has a simple mission: to equip credit union executives and marketers with relevant information that will help them succeed in attracting and retaining new Generation Y members. It will be written by DeAndre', Cheryl, Nala and myself. We'll cover what we've learned with over two-years of experience running our Young & Free Program, social media marketing trends and cover credit unions, banks and other companies that are successfully engaging young people.

A new live show! DeAndre' will be hosting a weekly 30-minute live show on UStream. He'll talk about credit unions and Gen Y and interview people who are working to attract and retain Gen Y members. DeAndre's first live show will be on Thursday, January 7 at 1 p.m. Pacific., 3 p.m. Central and 4 p.m. Eastern. Tune in here!

A new book! A number of our partner Young & Free credit unions have been looking for a way to put relevant and useable financial information into their young member's hands. Nala has spent the last two-months dedicated to putting a great new Living Young & Free Field Guide together. We've hired 2008 Young & Free Alberta Spokesperson Larissa Walkiw to illustrate the book. It will be printed in the first quarter of 2010 and will be available exclusively to the members of our credit union partners.

A new Gen Y Showcase! We are building a comprehensive gallery of Generation Y marketing programs and resources. We want to help credit union marketing professionals keep abreast of the best stuff happening in this area.

Our new site also features:

Take a look around and let us know what you think.

Tim

Reader Comments (1)

New site looks great! The additions you made look rather useful. I look forward to visiting in the future.

Jul 14, 2010 | Unregistered CommenterSean R

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