
It’s a Jungle Out There!
You wouldn’t travel to a foreign country without checking a few things out first, would you? Maybe check out some online sources or take a travel book out of the library? Likewise, you shouldn’t head out into the wild world of finance until you’ve done a little background research.
This is your guide to surviving your next expedition into the wild world of finance. Take it with you, refer to it often and report back on the wild animals you see.
PURPOSE
The world of financial institutions can be stuffy and boring. From the outside looking in, it’s run by suits that only want to deal with high-net-worth clients—definitely not the 25-and-under crowd! This field guide is an insider’s track to dealing with and getting what you want from your financial institution.
STRUCTURE
Like planning a trip to a foreign country, the guide starts with the big picture (the world of financial institutions and the difference between credit unions and banks) and narrows down to the nitty gritty (information for readers to use for their specific needs). The structure is logical and easy to understand.
TONE
Think Crocodile Hunter in a Complete Idiot’s Guide book. The writing style is helpful with light humor. It is informal and conversational.






