WHO?

Tap into the 25-and-under crowd who are actively using mainstream social media to connect, share and converse with hundreds of others in their age group. This group is very engaged online and are ready to become passionate advocates for a credit union that offers a fantastic job like this.

WHAT?

Challenge applicants to create content to show why they deserve the full-time spokesperson position with your credit union. What you get, on top of that, is cross-posting, cross-blogging, huge discussion threads and incredible traffic and conversation that spreads from each applicant through their network of connected friends.

HOW?

Expand your credit union member engagement and growth by allowing applicants and visitors to spread messages about the spokesperson job, the product and your credit union in general.

WHERE?

Showcase your Young & Free Program on our website platform that has the proven combination of design, messaging, navigation and participatory tools to attract applicants and visitors and to keep them involved. Our reach into the social media world through a proven online media plan works so well, you’ll find that a high average of applicants will be non-credit union members anxious to become members.

PRODUCT TIE-IN

Showcase a unique product offer to maximize the program’s success. For single credit unions, we recommend a differentiated free youth account suite that stands out in your marketplace. For groups, we recommend a unified and differentiated free youth account suite. Alternatively, all participating credit unions should have its own unique free product offer for young people.

AGENCY SUPPORT

The Youth & Free Program is an annual program that runs 52-weeks per year. Currency provides unlimited support and program management all year round.

Put your credit union on the map

FIRST COME, FIRST SERVED

One exclusive license will be granted in each region. Regions are defined geographically by provincial and state borders. The first qualifying credit union or group of credit unions in each region to complete the sign-up process will secure regional rights to the program.

We will not license Young & Free to banks.



EXPLORE THESE LINKS

Seven Live Regions
+ Young & Free Alabama
+ Young & Free Alberta
+ Young & Free Mississippi
+ Young & Free Ontario
+ Young & Free SC
+ Young & Free St. Louis
+ Young & Free Tennessee
+ Young & Free Texas

Press Coverage
+ Alabama Press
+ Alberta Press
+ Mississippi Press
+ Ontario Press
+ South Carolina Press
+ St. Louis Press
+ Tennessee Press
+ Texas Press

Addition Information
+ Presentations
+ Blog entries

AWARDS

CUNA Diamond Awards
(over $1 billion)

• 1st place community/PR event

Credit Union Central of Canada

• National Credit Union Innovation Award

CUES Golden Mirror Awards
(over $700 million)

• 1st place coordinated campaigns

• 1st place segmented campaigns

• 1st place for PR

MAC Network Awards
(over $500 million)

• Gold award for market segment program

• Gold award for PR

• Gold award for websites

• Best of show MACQUEE

MACU AIME Awards
(over $1 billion)

• Gold AIME new product launch

• Silver AIME coordinated campaigns

• Silver AIME radio

• Silver AIME websites

• People's Choice Award

Forrester Research Groundswell Awards

• 1st place in the talking category