We are looking for a select number
of courageous credit unions to join
the Young & Free movement
What is Young & Free?
2011 Update
From a CUNA E-Scan article
The numbers are dismal. Fully 69% of consumers ages 18 to 24 are “not at all familiar” with credit unions, according to CUNA’s 2011-2012 Survey of Potential Members.
But to some credit unions, that’s cause not for despair but for action.
The few credit unions that have hired online-savvy spokespeople—known as “spokesters”—have benefited from their talent at pulling in the deposits of thousands of young adults. The secret to the spokesters’ success—using the Web to build a community that is still fundamentally local—has drawn the attention of banks, reports American Banker.
The spokester recruitment is at the core of the Young & Free campaign, launched in 2007 by Currency Marketing, a credit union marketing company in Chilliwack, Canada. The campaign started from a fundamental proposition: Credit unions, faced with an aging population of members, had to do something to stay relevant and to gain a new, young base of customers.
